Asda are the first supermarket to announce rationing measures this year Kirsty O’Connor
Cold weather in Europe and Africa spells bad news for UK supermarkets
by Ben Chapman
February 21, 2023
UK supermarkets are suffering a shortage of tomatoes and other popular vegetables – with Asda becoming the first to announce its stores will ration supplies.
Cold weather in Europe and Africa spells bad news for stores, as the UK relies on countries such as Morocco and Spain for tomatoes during winter.
British supermarket chain Asda is the first to take action on the issue, introducing a customer limit of three on tomatoes, peppers, cucumbers, lettuce, salad bags, broccoli, cauliflower and raspberries.
Ferry cancellations have also affected lorry transport, further hampering supply.
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